Tovabbitott Edupage hirek, 1997. szeptember 25.

[Valas Gyorgy]

Tovabbitott Edupage hirek
Tovabbitotta:        Valas Gyorgy      <valas at omk.omikk.hu>

Az Edupage ma'r magyarul is olvashato  (ekezetek nelkul), es ingyenesen
megrendelheto a <subs-edupage at hungary.com> cimen. Ez a valtozat azonban
nehany napos kesesben van az eredeti angol valtozathoz kepest.  Az
alabbiak az altalam legerdekesebbnek talalt hirek azok szamara, akik nem
jaratjak sem az angol, sem a magyar valtozatot.
                                           Valas Gyorgy

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Edupage, 25 September 1997.  Edupage, a summary of news about information
technology, is provided three times a week as a service by Educom, a
Washington, D.C.-based consortium of leading colleges and universities
seeking to transform education through the use of information technology.
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...

MICROSOFT TRIES TO DERAIL JAVA
In a move aimed at deflating the impact of Sun Microsystems' Java
programming language, Microsoft has developed a rival product called Windows
DNA, short for Distributed Net Applications.  DNA uses Component Object
Model technology to combine pieces of software written in any programming
language, including Java, and is geared toward users of Windows 95 or
Windows NT software.  "The benefits of Java that have been claimed are
something that we are delivering, but we're delivering it within the
existing environment that people already have," says a Microsoft VP.  The
company hopes to prevent programmers from migrating to the Java alliance,
which is supported by Sun, IBM, Oracle and Netscape.  (Wall Street Journal
24 Sep 97)

...

MAYBE BANNER ADS WORK AFTER ALL
A new survey, conducted by WWP Group's Millward Brown International, finds
that the banner ads now ubiquitous to most Web sites are actually working,
and that they're responsible for 96% of what a consumer remembers about an
advertiser online.  Twelve people out of 100 were likely to recall seeing a
Web ad after viewing it just once, vs. only 10 people who were likely to
remember a TV commercial after one viewing.  The June survey polled 17,000
respondents who frequented 12 Web sites.  "For the last two-plus years, the
industry has been marching down the path that the real ad is at the
advertiser's site," says a senior VP at ESPN/ABC News Online Ventures.
"What this research demonstrates is that the real ad is at the banner
level."  (Wall Street Journal 25 Sep 97)

...

Edupage is written by John Gehl <gehl at educom.edu> & Suzanne Douglas
<douglas at educom.edu>.    Telephone:  770-590-1017
Technical support is provided by Information Technology Services at the
University of North Carolina at Chapel Hill.
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