[Gesth-l] ngo.- kampany

[petoand]

The CEU Center for Media and Communication Studies (CMCS) and the CEU
Department of Political Science

 

Invite you to a Public Lecture on:

 

 

 

THE ART OF CAMPAIGNING - HOW NGOs CAN CHANGE THE WORLD

 

 

By: Andreas Graf von Bernstorff 

(Independent Campaign advisor; Board member Greenpeace in Central and
Eastern Europe)    

 

 

Chair: Miklós Sükösd

(Associate Professor, Department of Political Science, and Academic
Director, CEU Center for Media and Communication Studies)

 

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Thursday, November 22, 5:00 pm

CEU, Room 006 TIGy (Nador 11 Courtyard)

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About the Lecture

Campaigns are interventions within / into communication systems striving to
change specific elements of them or add new ones to them. NGO campaigners
start working from outside the respective, established political or
organizational systems and don’t have a say within them. The campaign
however, aims at visible, measurable and sustainable change in a remote
system. How can this be achieved?  NGOs have developed quite some
professional ways with low budgets.

 

Auditors will get familiar with most important campaigning instruments like
direct action, visualization of issues and symbolic confrontation. In a
systemic approach, most important elements of campaign design and planning
will be explained:  

*subject / goal - relevance, interest, communicability *the antagonist
(construct) *strategical options, orchestration, exit scenarios *images,
symbols, language

*styles: confrontative, cooperative: “antagonist must not lose face“

*lobby: influencing decision makers

*success control by measurable change (quantitative) *benefit assessment
(qualitative) ================

 

Andreas Graf von Bernstorff studied 'Eastern European History, Sociology and
Politics' at the University of Heidelberg. Between 1986 * 1989 he was
Political Advisor for Parliamentary Groups on Laender- and Federal Level
(Bundestag), journalist and campaign coordinator. From 1989 - 2005 he acted
as Campaign Coordinator for Greenpeace, where he developed and managed
global campaigns against “Toxic Trade” (mainly hazardous waste exports to
CEE countries, obsolete pesticides, shipbreaking in Asia). He was Greenpeace
representative to the UNEP Basel Convention on Hazardous Wastes and the
Stockholm Convention on Persistent Organic Pollutants and in 2003 - 2004,
Greenpeace  representative to the global “Common Code for the Coffee
Community”. From 2006, he has been active as free lance consultant, lecturer
at universities like Witten-Herdecke, Mannheim, Bonn (D), St.Gallen (CH),
Erfurt School of Public Policy (D) Hazardous Materials (HazMat) trainer in
Somalia, Slovenia, Poland. He is now a Campaign advisor in the fields of
internal corporate change processes and public issues like smoke free
stadiums, safe meat, right to food; Board member “Greepeace in Central and
Eastern Europe” and Mediation Board member 'Common Code for the Coffee
Community'. 

HYPERLINK
"http://bernstorff-camp.de/bccms/index.php"http://bernstorff-camp.de/bccms/i
ndex.php

 

 

For more information please write to Laura Ranca at CMCS (rancal at ceu.hu)  

 


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